Four Worthy Marketing Lessons From Kickstarter

From its 2008 launch, Kickstarter has become a major funding platform for creative projects worldwide. More than $53 million has been pledged by users who believe in the projects they’ve seen, and its project success rate is a whopping 43%. How can that help you? Eloqua has compiled five marketing lessons … Read the full article at MarketingProfs

How to Save Marketing From Itself: Ian Lurie and Geoff Livingston Talk LIVE to Marketing Smarts [Podcast]

In this week’s episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself. Read the full article at MarketingProfs