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Storytelling and Nonprofit Marketing: Invisible People’s Mark Horvath Talks to Marketing Smarts [Podcast]

Mark Horvath, founder of InvisiblePeople.tv, shares advice for marketers on how to share meaningful stories that move people to take action. Read the full article at MarketingProfs

What the ALS Ice Bucket Challenge Can Teach Us About Content Marketing

The ALS Ice Bucket Challenge has turned into a viral phenomenon–and a case study for marketers looking to capture audiences’ attention. Here’s what it can teach us (or remind us) about content marketing. Read the full article at MarketingProfs